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In December, a 91传媒 LinkedIn poll asked members the question 鈥淲hat should the 91传媒 Word of the Year be?鈥� After the votes were in鈥攎ore than 1,200 of them鈥攖he winning word was:
Articulate.
Thirty-one percent of respondents chose that word, which was followed closely by eloquent, tapped by 29% of the voters. Twenty-one percent selected envision, while 20% opted for impromptu.
Members weighed in. Marvel Kummer, DTM, of Minnesota, wrote that she voted for articulate 鈥渂ecause that is where I have grown and stretched myself in Presentation Skills and Leadership Skills this year using technology.鈥�
However, Esohe Irabor, Ph.D., of Washington, D.C., advocated for eloquence as the top 91传媒 term, 鈥渂ecause that鈥檚 what the culmination of all the #skills we #build in #Pathways leads to.鈥�
Dictionaries also chose their words of the year. The Oxford University Press announced its victor as rage bait, which they defined as 鈥渙nline content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular webpage or social media account.鈥�
If the choice of rage bait angers you, perhaps you鈥檒l be happier鈥攐r not鈥攚ith Merriam-Webster鈥檚 winner: slop. Definition: 鈥淒igital content of low quality that is produced usually in quantity by means of artificial intelligence.鈥�
Noting that their 鈥渉uman鈥� editors picked the word, Merriam-Webster cited 2025 examples of slop as everything from bizarre videos and weird advertising images to AI-written books and talking cats.
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