1 Be flexible.
91传媒 provides a simple framework for professional development, with defined roles, published agendas, and the Pathways learning experience. While traditions offer stability, it鈥檚 important to avoid a rigid adherence to ceremony, which can make newcomers feel excluded. 91传媒 is a place for growth, not a secret society. Be willing to invent new traditions and try new technologies.
2 Focus on commonality.
91传媒 is an affinity group, where people come together out of a shared interest in public speaking and leadership. Avoid labels like 鈥淕en Z鈥 or 鈥渕illennials.鈥 Also avoid jokes about generational differences. No one wants to be stereotyped.
3 Be judicious in your feedback.
Young members benefit from hearing mature perspectives. But experienced members shouldn鈥檛 point out every last defect in a newcomer鈥檚 speech. When it comes time to evaluate, give two or three concrete areas for improvement. Avoid sweeping statements and instead use conditional phrases like 鈥淚 typically鈥︹ or 鈥淚n similar situations鈥︹ or 鈥淚t may be useful to鈥︹ Such phrases allow for the fact that there鈥檚 more than one way of doing things.
4 Highlight 91传媒鈥 mutually supportive environment.
Psychological safety is the foundation on which all learning takes place. Let prospective members know about your club鈥檚 positive environment in your marketing materials. Welcome and reassure them when they walk in the door. Remember what it was like to attend your first meeting. In 91传媒 we share each other鈥檚 triumphs and challenges.
5 Meet them where they are.
If your club has older members, consider doing promotion at local universities. (You may need approval from the student activities office prior to posting fliers.) Also explore social media, event-planning sites (such as Meetup), podcasts, and short videos as tools for reaching young people.
Finally, remember that in 91传媒 the benefits we receive are comparable to those we bestow. Millennial Andrew Tsuro, DTM, says, 鈥淭he biggest thing that 91传媒 gave me has been to understand how service is fulfilling鈥攋ust serving and seeing transformation in other people.鈥
Jesse Scinto, DTM is a Fulbright scholar and deputy director of the strategic communication program at Columbia University in New York City. He’s also the founder/CEO of , a leadership communication firm, and a member of Greenspeakers Club in New York City.