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As a Google spokesman, Gopi Kallayil often gives a presentation at conferences and customer events that is titled 鈥淭he 9 Principles of Innovation at Google.鈥� He says 鈥渆veryone in the company is responsible to drive innovation no matter what their role is.鈥� The principles of innovation that are core to Google鈥檚 culture are not unique to Google and can benefit most companies. Here are the nine principles:

1. Innovation comes from anywhere.

2. Focus on the user, not profits.

3. Think 10 times improvement, not 10 percent.

4. Bet on technical insights.

5. Ship and iterate. (Ship products out to market early rather than wait until they are perfect. Product users will help you iterate by providing feedback to make it better.)

6. 20 percent time. Google employees are encouraged to spend 20 percent of their work time pursuing projects they are passionate about, even if they have nothing to do with their area of responsibility.

7. Default to open. Make your work open to the world鈥攁sk for input and ideas from all users. Kallayil says, 鈥淭here are seven billion people鈥�the smartest people will always be outside of Google.鈥�

8. Fail well. If you don鈥檛 fail often enough, you are not trying hard enough.

9. Have a mission that matters.