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A phone screen displaying a social media post about the 91传媒 convention is in the foreground, with the magazine cover of Toastmaster in the background.
A phone screen displaying a social media post about the 91传媒 convention is in the foreground, with the magazine cover of Toastmaster in the background.
June 2026

Breathe New Life into Your Club

Seven strategies to energize your meetings.

By Paul Freeman, ATM


Club meeting

"Thursday is the best day of the week.鈥 With those eight words, the president of Seattle General 91传媒 club, in Washington state, closes our Thursday morning meetings. His unstated premise: These meetings make this day of the week special. 

Hyperbole? Sure. But it鈥檚 no exaggeration to say that Seattle General 91传媒 is a highly successful club. It has operated continually since its founding in 1945. Its roster usually hovers around 30 members and its meetings routinely draw 18 to 20 attendees. 

These high-energy meetings, which serve as a valuable tool for turning guests into members, are no accident. Rather, they鈥檙e the product of the seven strategies our club employs, some, or all, of which other clubs can profit from.

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